Student Project.
Note: created and based on SAFE however, it should be noted that as a student project content has also been embellished to fulfill the brief and design outcomes. Credit: Pexels (equine photography).
Horse Rescue Centre: Campaign
Given a free rein to choose an organisation and a cause for this campaign brief, I chose to design a campaign to raise awareness and increase donations for the Berkshire-based horse rescue, rehabilitation and rehoming centre, SAFE. Much of the UK has an ongoing equine crisis with excessive numbers of neglected and abandoned horses. Add to that the financial challenges of Covid times, many smaller rescue centres are either overrun or folding. I created an event (From The Horse's Mouth) for families and equine charity supporters to meet the horses. To communicate this I designed a poster, and redesigned the website for both desktop and mobile formats.
